Erica Schrag
Creative Brand, Content and Communications Strategist
I help organizations find their story and tell it in a way that actually matters to people.
Over the years, I've led content teams and built brand strategies for everyone from Fortune 500 companies to healthcare organizations doing life-changing work.
Good communication isn't about fancy words. It's about being real with people and helping them understand why what you do matters.
Media Outreach
I run media outreach campaigns that get stories told. Browse these press releases and coverage to see the results.
“Hospice uniquely meets the physical, emotional and spiritual needs of patients and families facing a life-limiting illness,” said Big Bend Hospice CEO, Bill Wertman. “We’re excited to expand our services directly into TMH where we can meet patients and families where they are.”
“By uniting Florida’s most trusted not-for-profit hospices under one model, we keep local relationships intact and ensure every person facing serious illness receives Full Life Care—supported by the strength and expertise of an entire network.”
Big Bend Hospice and Tallahassee Memorial Healthcare Announce Partnership
“Meeting the healthcare needs of our region necessitates strategic alliances,” said Mark O’Bryant, President & CEO of Tallahassee Memorial HealthCare. “We are proud to partner with Big Bend Hospice to develop innovative care models that allow people to receive excellent care at home, where they feel most comfortable.”
Social Media + Content Strategy
I develop content strategies that drive results. Browse these blog posts and case studies to see my work
Marketing Campaign Work
I create integrated marketing campaigns from concept to execution. Explore these campaigns to see my work across industries.
Mobile First Video Series
Video series highlighting the people and landmarks that Big Bend Hospice has served for more than 40 years in the lives of families across Franklin, Gadsden, Jefferson, Leon, Liberty, Madison, Taylor, and Wakulla counties.
Clients
Companies and organizations I’ve worked with
Food and Beverage
Chick-fil-A, Coke Zero, Food Lion, Gold Peak Tea, Publix, Sprite
Consumer Goods
Angel Soft, Brawny, Dixie Paper Products, Georgia Pacific, Graco, Juice Plus, L'Oreal, Pennington Seed, Scotts Miracle Grow, Sparkle Paper Towels, South Beach Diet, Rachael Ray Nutrish, Vanity Fair Napkins
Retail
L.L. Bean, Home Depot, HomeGoods, Marshalls, Sierra, T.J. Maxx, Ashley Furniture HomeStore
Healthcare and Education
AdventHealth, Baxter International, Bentley University, Big Bend Hospice, Cardinal Health, Empath Health, Seven Oaks Health, Simtra BioPharma Solutions, Thrive Senior Living, Transitions Supportive Care, University of Florida, UpToDate, Vantive
Financial Services and Technology
Synchrony Bank, Wells Fargo, Fidelity Investments, Qualcomm, Verizon, VMware, First Citizens Bank
Entertainment and Gaming
Walt Disney World, House of Blues, The Greek Theatre, Nederlander Concerts, Cartoon Network, Zac Brown Band, FOX, Hallmark Movie Channel, Caroline Distribution, Definitive Jux, KROQ-FM, Activision, Machinima, EA Sports