Work With Me

Flowerland Group takes its name from Almquist Flowerland, a family business four generations in the making.

Growing up working in flower shops with my mom, I learned early that flowers show up at the center of everything that matters: new babies and final goodbyes, first loves and last apologies, prom dates and funerals.

You learn quickly that what you send, and how, and when, carries more weight than most people realize. That is the work.

Flowerland Group is a strategic communications and content consultancy helping organizations find their story and tell it in a way that actually matters to people.

Because the right message, delivered to the right person at the right moment, changes everything.

What I Offer

  • Integrated communications planning, media relations, press strategy, and stakeholder messaging. From acquisition announcements to ongoing thought leadership.

  • Platform architecture, editorial planning, brand voice development, and the content itself. Articles, scripts, campaigns, email, long-form.

  • Messaging platforms, brand architecture, positioning frameworks, and the narrative infrastructure that holds a brand together across every channel and touchpoint.

  • Content strategy built with search in mind — from keyword-informed editorial planning and on-page optimization to site architecture that protects and grows organic rankings. Particularly experienced with multi-property healthcare and nonprofit web ecosystems.

  • Concept development, scripting, production briefs, and editorial direction for video campaigns. From multi-speaker brand storytelling series to social-native short-form content.

  • Enterprise and campaign-level social strategy with a focus on building audiences and driving real engagement. Includes platform-specific frameworks, content programming, and performance analysis.

Let’s Talk

If you're working on something that needs a senior communications and content partner, or if you're just not sure where to start — I'd love to hear about it.

Fill out the contact form or find me on LinkedIn