I've led communications at every level of complexity, building marketing departments from scratch, managing teams of twelve, and serving as enterprise communications lead for Florida's largest nonprofit hospice network. My work spans strategic communications and PR, brand strategy, content and social media, video storytelling, influencer programming, crisis response, and executive communications.

Earlier in my career I held senior roles at Edelman, Publicis Groupe, and 22squared, leading integrated campaigns and content strategy for brands including AdventHealth, Coca-Cola, Chick-fil-A, Georgia-Pacific, L.L. Bean, and Fidelity. I founded Publicis Groupe's dedicated social content practice and directed social storytelling across the Georgia-Pacific consumer portfolio at Edelman.

Client-side, I built the marketing function at Big Bend Hospice and Seven Oaks Health before moving into enterprise communications leadership at Empath Health, where I oversee integrated paid, owned, and earned strategy across a statewide network of care brands.