I've spent nearly two decades building communications functions, leading integrated campaigns, and helping organizations figure out what they stand for and how to say it.

My career spans entertainment and digital publishing, major agencies, independent consulting, and enterprise client-side leadership. Before agency work I coordinated national sponsored tours at House of Blues and helped build the Greek Theatre's early digital presence.

I went on to hold senior roles at Publicis Groupe, Edelman, and 22squared, leading integrated campaigns for brands including AdventHealth, Coca-Cola, Chick-fil-A, Georgia-Pacific, L.L. Bean, and Fidelity.

I helped found Publicis Groupe's dedicated social content practice, served as communications lead for DémerBox at the Zac Brown Collective, and consulted Fortune 500 companies through Experient before moving client-side to build and lead marketing functions at Big Bend Hospice and Empath Health, Florida's largest nonprofit hospice network serving one in five patients statewide.