Client: Southeast Toyota
Project Name: Toyota Big One Sales Event, 2022
Overview: Each summer Southeast Toyota hosts an anticipated summer sales event - the Big One.
Ask: Develop a creative brief to serve as a roadmap for the creative team. Provide direction and ensure that the Toyota Big One Sales Event campaign is memorable and light-hearted. Translate the concept for TV, digital radio, paid social and on-site advertising at dealerships across the Southeast.
Results: A fun and memorable campaign that emphasized the super fine deals at the Big One Sales Event by showing off the double-meaning of “fine” in today’s culture.