When Good Content Already Exists (You Just Need to Tell the Story Right)
Here's the thing about leading content for a large health network—you can't be everywhere at once. And you don't need to be.
The Senior Prom That Taught Me Everything
Hospice of Marion County had their senior prom fundraiser. Beautiful photos came in, sweet stories, the whole thing. But how do you take one local event and make it tell the bigger Empath Health story? How do you connect all our foundations and locations without losing what made that night special?
What we did: Instead of scrambling to deploy a team (impossible when you've got events across Florida every week), we got strategic about curation. Our Chief Philanthropy Officer became the storyteller, sharing firsthand on LinkedIn:
"It was an honor to see Visiting Angels of Ocala join forces with Hospice of Marion County to raise funds for the Nancy Renyhart Dementia Education Program through their heartfelt 'Senior's Prom' event. Their $1,655 gift—matched to $3,310—brings us one step closer to expanding dementia education across Florida. Celebrating Prom King Damian Romano and his 67-year love story with his wife Audrey made the night even more meaningful. Thank you to everyone who continues to support the Building Hope Campaign."
Then we reshared it across all Empath Health global social channels, making sure people understood how Hospice of Marion County fits into our bigger network of foundations and localities.
What happened: One local event became a statewide story about partnership, generosity, and the connections that make our network strong.
Why Curation Beats Creation Sometimes
You can't be everywhere. With events happening across Florida constantly, smart curation trumps exhausted content teams every time.
Let the right voices lead. Sometimes the best storyteller isn't your social media manager—it's the person who was actually there, feeling it.
Connect the dots for people. Good content shows how the pieces fit together, not just what happened in isolation.
Authenticity travels. Real moments and real voices perform better than perfectly staged content anyway.
Sometimes the best content strategy is knowing when to step back and let the story tell itself—you just have to make sure people can see the whole picture.
