The Big Town Hall Moment

The Big Town Hall Moment

Three months into the job, we had our first-ever company-wide virtual town hall. Five counties across Florida—Tampa, Sarasota, West Palm Beach, Ocala, Broward—all tuning in together for the first time.

What we did: I deployed our marketing and communications team like we were covering election night. Gave everyone clear direction on photo style and how to capture authentic moments on mobile. We weren't just watching the town hall—we were documenting it as it happened, showing real people connecting in real time.

What happened: Second most engaged content in just my first three months. People loved seeing themselves and their colleagues from across the state coming together.

Sometimes you've got to coordinate like crazy behind the scenes so it looks effortless when people see it.

Two weeks later, we had our company event at a Threshers ball game. Same playbook, different ballpark—literally. Deployed the team with that same real-time coverage strategy we'd just perfected.

What happened: High engagement externally, but here's the thing that really mattered—our own people were going crazy on the intranet. Employees were tagging each other, sharing memories, posting their own photos from the game. When your content makes your own team feel proud to work somewhere, you know you're doing something right.

Sometimes the best measure of good content isn't just the numbers—it's when your own people can't help but share it too.

How We Do It

Keep your ears open. The best stories are already happening.

Move fast but do it right. Get permissions, respect people's privacy, but don't let a good moment slip by.

Trust your gut. If something makes you feel something, chances are it'll make others feel something too.

Let the content speak. Don't overcomplicate what's already beautiful.

Sometimes leading a team means knowing when to get out of the way and let the magic happen.