Client: Brawny & Wounded Warrior Project
Overview: Assisted Georgia Pacific in launching Brawny® Paper Towels® on various social media platforms, including Facebook, Instagram, YouTube, and Twitter. This work was the first of its kind, as it involved building a framework for consistently providing content on social media platforms while establishing the brand's voice.
Ask:
Create monthly original content for Brawny on various social channels.
Generate interest and attention for the brand while establishing its online brand persona and voice.
Explore partnerships that would align with Brawny as the brand voice was being established on social media.
Results:
The rich video and photo content resulted in increased click-through rates on Facebook's timeline, enhanced shareability, and greater potential for indexing by search engines on YouTube.
