Client: Quilted Northern
Overview: Assisted Georgia Pacific in launching Quilted Northern® on various social media platforms, including Facebook, Instagram, YouTube, and Twitter. After one year of establishing Quilted Northern's presence on social media, the brand required original and captivating content to stand out amidst the online clutter and engage consumers in a category that might be considered of lower interest – toilet paper.
Ask: Create a video content series for the 2013 holiday season that accomplishes the following objectives:
Introduce monthly original content for Quilted Northern® on various social channels.
Generate interest and attention for the brand while establishing its online brand persona and voice.
Results:
The rich video and photo content resulted in increased click-through rates on Facebook's timeline, enhanced shareability, and greater potential for indexing by search engines on YouTube.