Client: AdventHealth for Children and the Heart of Florida United Way
Project Name: Be A Mindleader
Overview: The hard truth is that mental health problems begin at a much younger age than we think. Suicide is the 2nd leading cause of death among people ages 10–34. 50% of all lifetime mental illnesses begin by age 14. Stigma prevents people from speaking up about problems and that leads to isolation. Without discussion, kids may not recognize that what they are experiencing can be helped, and caregivers may not know how to start those discussions.
Ask: Create a movement that helps make it easier for parents and caregivers to start conversations about Mental Health earlier and more frequently with kids.
Results:
Received funding from the United Way based on insights, communication strategy and creative concepts presented.
Fully integrated marketing campaign spanning across digital, social and in the real world, to support the Be A Mindleader movement.
Increased awareness with parents, caregivers, teachers and kids in central Florida to start conversations about mental health.
