Client: Southeast Toyota
Project Name: Toyota Camry 2023
Overview: Integrated product campaign that gets people excited about the 2023 Camry.
Ask: Develop a creative brief that serves as a roadmap for the creative team, provide direction and ensure the campaign aligned with Southeast Toyota’s brand goals, target audience and desired outcome. Work closely with the creative team throughout the process to guide and refine the campaign's creative execution.
Results: An exhilarating spot that examines a universally anxiety-driven moment: parallel parking. To pull off this type of bold move, you need to be more than a confident driver. You need to have a car you can be confident in. You can be confident in a Camry. Sometimes, a little too confident.
